Crabe Royal – Paris – France
Then I say Bravo !
Then I say Bravo, not so much for the quality of food but especially for a perfectly orchestrated marketing concept.
First, you place “Royal” in your name, it immediately pretty rocks! You are settling place Madeleine, you can only be good fellowships. You take a filthy animal (the Kamchatka crab) which is an ecological disaster but with fine flesh and you sell it as the best crab in the world. It’s bag and tag!
Its good ? Let’s be honest, it’s not bad. Whether it is declined with a little olive oil and yuzu, cebette (name more nice than scallion, and prescribed by Alain Ducasse) or caramelized miso, it is tasted sweetly.
The only problem lies in the economic equation. The Russian authorities (among others) limit fishing to keep prices high while this invasive species should be eradicated massively from the Barents sea because devours everything in its path. But that would lower prices and bring crustaceans back to their true value.
Since you all have a doctorate in geography, you immediately realized that there is a kilometer between Barents and Kamchatka. Indeed, the ugly decapoda was implanted by the equally ugly Father of Nations (he knew it as “crab”) to provide a new market for Russian fishermen.
You see what I mean ? Not complicated. 37 euros the declension of 3 clamps, it is literally overpriced. At this price, I go to my fishmonger order a breton crab, a dozen oysters, a few whelks, I emulsify a little homemade mayonnaise (mustard yuzu lemon for example).
While there, I go out, I’m hungry! And a little bit angry.
What serves bread, between matsot and Wasa, adds nothing.
Conclusion? You want to make it chic, costly, Kamchatka, crab and cuenta shock? This place is for you.
Burgundy glass at 10 euros the 12 cl to increase the check.
Check de 47 tout seul !
Date of the visite: 2018 January
Produits de la mer ,Terrasse
Tel: 00 33 1 81 69 96 70
Addrese: 19 Place de la Madeleine, 75008 Paris